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- Session #11 Quick Summary
- Key Takeaways
- Quotes
- Exercise: Find Your Super Avatar
- 1) Start by asking yourself, “What is their next level?
- 2) Then, ask these best (current or potential) customers the following questions:
- Watch Class
- Session Transcript
- Books / Authors / Other Resources Mentioned
- Navigate Reinvention Model
- Navigate Mental Models For Personal Growth
Session #11 Quick Summary
In this session, we’re going to discuss reinventing business.
Key Takeaways
- Robert Kiyosaki’s developmental model. [00:01]
- How to reinvent vertically in a traditional paradigm of working inside an organization or business. [01:37]
- The ways businesses are shifting away from standardization. [03:05]
- How we can be the head of our own little personal economy. [05:44]
- The entrepreneur's mindset. [06:02]
- How to capture a lot of value as an entrepreneur. [08:44]
- Creating your customer avatar. [13:42]
- Why you should be reinventing yourself with the customers, your marketing, and your product. [15:17]
- Reinventing your customer avatar to differentiate yourself from other businesses. [18:52]
- How to see your age and experience as your business advantage. [21:40]
Quotes
...at the root of entrepreneurial success is “make it happen”.
It's important to surround ourselves with people that make it happen.
The mindset is 20% of the things that you try as an entrepreneur will work out the way that you want them to work.
To create value in the world and then to get a lot of value back in the form of money and profit, you have to find things that work better.
Don't waste a lot of time trying to make it perfect because the reality is four out of five times, it's not going to work out the way you want it anyway.
Unfortunately, most people start companies, they create products and they create marketing not by first going out and asking people. They're just creating what they think people should want.
Have a vision for your customers that's bigger than they even have for themselves.—Jay Abraham
Figure out what your best customers have in common, and then figure out what their reinvention is, what's common to their next level, and then market and sell that.
As a teacher, a leader, and a mentor, you're defined by how many people go beyond you.
Exercise: Find Your Super Avatar
If you’re an entrepreneur, you probably know what your customer avatar looks like.
Now, what does your Super Avatar look like?
In other words, who are your best customers for your products and services, or potential customers for your products and services?
1) Start by asking yourself, “What is their next level?
What is their next-level potential? What is their reinvention in their own life? Where are they going?”
2) Then, ask these best (current or potential) customers the following questions:
- What's next for you?
- What are your challenges?
- Where do you want to go with your life? Look out three, five, 10 years.
- What's the next level for you and your personal life? With your family, your friends, your social life?
- What's the next level for you and your business? With your investments, money, finance?
- What are your opportunities?
- What are your wants and aspirations?
- What are your challenges?
- What are your fears and frustrations?
- What are your wants and aspirations?
Get a clear view of who they want to become, and then get into the business of helping them do it. And if you start selling their next level to them, they will buy something from you, and will stay with you.
Watch Class
Session Transcript
Books / Authors / Other Resources Mentioned
- Cashflow Quadrant, Robert Kiyosaki
- Plenty of Fish
Navigate Reinvention Model
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We're going to learn about how to reinvent ourselves personally and professionally, in our business, in our personal life and literally all through our lives.
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In this session, we’re going to talk about examples of reinvention and get a sense of what reinvention looks like.
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In this session, we’re discussing initiation and crossing the threshold into your transformation and into your reinvention.
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We’re discussing the idea of "me", getting in touch with your unique gifts, and then revisioning them and reinventing them for higher purposes.
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There are two patterns or principles or forces of self - kind of like yin and yang, or what I would call agency and communion.
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Self-design, in both senses: we’re designing ourselves and we’re doing it ourselves. And to do self-design, you have to get some meta-cognition.
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In this session, we’re reinventing our productivity and we’re starting to move more into the outer game, into interacting with the world.
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There are three different worlds and the laws in one world won’t necessarily apply in other worlds.
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In this session, we’re discussing reinventing in the emotional and social domain.
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In this session we're focusing on reinventing our thinking.
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Why and how you should be reinventing yourself with the customers, your marketing, and your product.
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When you're going through a reinvention, you're literally "dying into" another version of yourself.
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We’re discussing reinventing learning itself. What does it really mean to learn and to reinvent learning in our lives?
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In this session, we're going to reinvent value itself.
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In this session, we're talking about reinvention with a capital R. The big reinvention.
Navigate Mental Models For Personal Growth
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Identifying what you value is one of the highest leverage things that you can do as a person. It's incredibly important to identify what you value, and also, to identify how you value things. In this manual, we will talk about value, how to identify your values, how to value things, and how to get more value in your life and in your business.
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This model will help you understand how to adapt better, how to turn change and adversity into success, and what that can mean for your life. This mental model can (and should) be applied across domains, from personal to professional, to increase your ability to not only survive, but to thrive through change and stressors.
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Often, when we talk about adopting and developing skills, we think of math, spelling, riding a bike, driving, or learning a foreign language. But the transformation in areas like dating, thriving in marriage, writing a book, starting a business, requires a different type of change, a different type than knowing nine times nine, or remembering a formula. Transformation is a radical shift at the identity level and we are dissecting it in this manual.
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As F. Scott Fitzgerald said, “The test of a first-rate intelligence is the ability to hold two opposing ideas in mind at the same time and still retain the ability to function.” The Janus Skills model is a unique combination of extremely useful and extremely rare. It is counterintuitive and is literally the opposite of conventional wisdom.
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The idea behind reinvention is that you can take all of your skills, knowledge, relationships, stories, and resources, like puzzle pieces, and put them together in a new way to create value on a higher level than you hadn't even considered before and to open a pathway forward and upward in your life. In short, you can learn this skill and master it.
We've been refusing the call to become our greatest selves, to take care of this planet, to really think through what we're going to do if there's a major problem. Now we've been pushed over the threshold by the pandemic, and we are now going on what is probably the first collective Hero's Journey that we've been on.
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This month we're learning about development and developmental models. Development is interesting and important because once you understand this model, you have a sense of how to go to the next level in life. You start to understand transformation and reinvention, and how to really achieve things in a highly leveraged way.
Life organizes itself into emergent levels and developmental psychology theorists tell us that this set of emergent orders also governs psychological development. We go through orders of development that transcend and include the previous orders. This is important because in situations where everything looks like it's about to break down, often it’s an emergence that’s about to happen, a breakthrough to a higher order of complexity.
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Humans have evolved over tens of thousands of years in an environment that is very different than the one we live in now. During this process, we developed unconscious biases which helped us survive in those tough environments, but can hinder us in today’s modern society. By recognizing those biases we can make infinitely better decisions.
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Here, you can find the results of my research on aging. This 92-pages long document contains my organized notes and within them, you can find key terminology, best resources, highlights, top 1% thought leaders to follow, and how-to info to help you apply the ideas.