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- Navigate Mental Models On Thought Leadership
Quick Summary
I like to think about skills in two broad categories:
- Trade skills that help you do your job better. If you’re in I.T., that would mean becoming really good at I.T., or if you're coaching, becoming a really good coach.
- Communication skills that help you communicate the value of what you do, and before that, to grab people's attention so they become aware of what you do.
In many ways, if you're a better communicator but not as much of an expert, you'll probably be more successful in business and get more customers than someone who's a better expert but terrible at communication.
One might even argue that your survival as a business owner depends on your ability to communicate online, and that mastering that skill is in the 80/20 of running a successful business.
In this manual, you will learn:
- Who are the gatekeepers standing between your content and a massive audience
- What skills you need to get past the gatekeepers
- How to master those skills and become the recognized expert in your field.
The Value Hook model is the synthesis of many years of conceptual development and thousands of experiments. It’s a model that we perfected in our own business and are now teaching others for the first time.
We sincerely hope that you too will find value in it.
View Full Mastery Manual
Watch Classes
Masterclass
Coaching Call #1
Coaching Call #2
Other Resources
Slides
Navigate Mental Models On Thought Leadership
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Increasingly, thought leadership is becoming an important aspect of career success, whether you’re an employee or an entrepreneur. The steps we present in this mastery manual are ultimately the 20% of skills that will give you 80% of results as a thought leader. It’s essential to be at least competent in each of the skills.
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A trademark idea is a word that you coin that becomes a centerpiece of your thought leadership that you become known for, and people start using it in their life. This manual walks you through the process of developing your trademark ideas.
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Selling Your Sawdust is the process of turning the by-products of your learning process that you’d normally throw away (which, in my experience, is over 90% of notes) into products that can be valuable to other people.
A digital garden is a public repository where you share your sawdust. In this manual, we’ll take a deeper look into digital gardens and do a step-by-step walkthrough of one of the apps that make them possible.
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Rather than the typical approach of writing long forms and getting everything out of your head, the Quotable Creator approach is more about writing one really good sentence at a time and practicing creating a sentence so good that others would regularly share it; then adding the next sentence, the next one, and so on.
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In many ways, if you're a better communicator but not as much of an expert, you'll probably be more successful in business and get more customers than someone who's a better expert but terrible at communication. One might even argue that your survival as a business owner depends on your ability to communicate online and that mastering that skill is in the 80/20 of running a successful business.
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As visual thinking is a huge area, in this manual we focus on scratching the surface and helping you develop the 80/20 of visual thinking skills for thought leaders. That means we will learn about turning sentences (quotes) into visuals, and build from there.
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One of the big challenges for thought leaders is how to process all the knowledge we collected and present it in a way that’s systematic and beneficial to both us and the people we share it with. That’s what the Idea Value Chain model aims to solve.
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This model of Idea Machine has technology as a big part of it and that’s because we are in a period of unprecedented change driven by technology. Rapid change is confusing for most people and that gives an opportunity to thought leaders to see the meteors coming and to think and talk about them in advance. As the change comes you could be the thought leader who contextualizes the change and explains what's happening.
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This model aims to help you get published on top sites in your niche, write articles that go viral, build your business completely off of content (if you want), get people knocking on your door to work with you, and scale the number of people you reach.