/w=256,quality=90,fit=scale-down)
- Quick Summary
- View Full Mastery Manual
- Watch Classes
- Masterclass
- Coaching Call #1
- Coaching Call #2
- Other Resources
- Slides
- Navigate Mental Models On Thought Leadership
Quick Summary
One of the biggest problems with learning, in general, is information overwhelm, which makes it really hard to even understand what knowledge is worth our time and effort.
But a more specific challenge for thought leaders is how to process all the knowledge we collected and present it to others in a way that’s systematic and beneficial to both us and the people we share it with.
That’s what the Idea Value Chain model aims to solve.
This isn’t just one model. In the Mental Model Club, we talked about a lot of mental models you can use to supercharge your learning, your business, and your life. The Idea Value Chain is a framework for incorporating all these models, a supermodel, as Eben and I like to call it.
The idea came from the traditional business world.
In the 1980s Michael Porter came up with the value chain that breaks down all the steps where value is added, from raw material production to a product in a customer's hands.
This is a pretty established model for the physical world, but I felt like there wasn't something that explains all the steps one goes through in the world of ideas, from raw knowledge intake to the knowledge applicable to others.
The end result is the idea of a value chain applied to knowledge, which is what you see here.
In short, the process encompasses:
- Learning something or absorbing information,
- Thinking about it and processing it, coming up with new insights on top of it,
- Applying it to your life and getting feedback,
- If you're a thought leader, sharing and monetizing the knowledge that you've created.
Knowing about all these steps is helpful on a few levels:
- It gives you a huge coat hanger for many of the models in the Mental Model Club.
- It helps you learn faster, make better decisions, and become a thought leader.
- It enables you to avoid steps you might have been missing.
- It helps you think about specializing on a finer level of detail.
In this manual, we will take a more detailed look at each step of the learning stage to help you start applying the model in your life.
View Full Mastery Manual
Watch Classes
Masterclass
Coaching Call #1
Coaching Call #2
Other Resources
Slides
Navigate Mental Models On Thought Leadership
/w=32,quality=90,fit=scale-down){kind=small}
Increasingly, thought leadership is becoming an important aspect of career success, whether you’re an employee or an entrepreneur. The steps we present in this mastery manual are ultimately the 20% of skills that will give you 80% of results as a thought leader. It’s essential to be at least competent in each of the skills.
/w=32,quality=90,fit=scale-down){kind=small}
A trademark idea is a word that you coin that becomes a centerpiece of your thought leadership that you become known for, and people start using it in their life. This manual walks you through the process of developing your trademark ideas.
/w=32,quality=90,fit=scale-down){kind=small}
Selling Your Sawdust is the process of turning the by-products of your learning process that you’d normally throw away (which, in my experience, is over 90% of notes) into products that can be valuable to other people.
A digital garden is a public repository where you share your sawdust. In this manual, we’ll take a deeper look into digital gardens and do a step-by-step walkthrough of one of the apps that make them possible.
/w=32,quality=90,fit=scale-down){kind=small}
Rather than the typical approach of writing long forms and getting everything out of your head, the Quotable Creator approach is more about writing one really good sentence at a time and practicing creating a sentence so good that others would regularly share it; then adding the next sentence, the next one, and so on.
/w=32,quality=90,fit=scale-down){kind=small}
In many ways, if you're a better communicator but not as much of an expert, you'll probably be more successful in business and get more customers than someone who's a better expert but terrible at communication. One might even argue that your survival as a business owner depends on your ability to communicate online and that mastering that skill is in the 80/20 of running a successful business.
/w=32,quality=90,fit=scale-down){kind=small}
As visual thinking is a huge area, in this manual we focus on scratching the surface and helping you develop the 80/20 of visual thinking skills for thought leaders. That means we will learn about turning sentences (quotes) into visuals, and build from there.
/w=32,quality=90,fit=scale-down){kind=small}
One of the big challenges for thought leaders is how to process all the knowledge we collected and present it in a way that’s systematic and beneficial to both us and the people we share it with. That’s what the Idea Value Chain model aims to solve.
/w=32,quality=90,fit=scale-down){kind=small}
This model of Idea Machine has technology as a big part of it and that’s because we are in a period of unprecedented change driven by technology. Rapid change is confusing for most people and that gives an opportunity to thought leaders to see the meteors coming and to think and talk about them in advance. As the change comes you could be the thought leader who contextualizes the change and explains what's happening.
/w=32,quality=90,fit=scale-down){kind=small}
This model aims to help you get published on top sites in your niche, write articles that go viral, build your business completely off of content (if you want), get people knocking on your door to work with you, and scale the number of people you reach.