Move The Free Line
Move The Free Line

Move The Free Line

Quick Summary

In this manual, we cover three mental models for business success.

Because a lot of you are entrepreneurs, investors, solo producers, consultants, online teachers, and coaches, and a lot of others are interested in launching businesses in these fields, this manual will focus on marketing and customer-getting models. We will talk about how to apply mental models in order to take advantage of some of the opportunities that the unprecedented times we live in have brought to the fore.

Growing or adapting your business at this time needn’t take away from helping others. One might even argue that making yourself more financially sound right now sets you up to do more good in the immediate and long-term future. It doesn’t need to be either/or. We can do both.

Move The Free Line

How can I get in front of as many eyes as possible and get as many people as I can to know about my work, my projects, the services or products I offer, all with minimal costs? That’s the challenge this model addresses.

As technology gets better and as distribution on the Internet gets better, we can make higher-quality content that we can give away for free, which enables us to get in front of more people with very low marginal costs.

View Full Summit Mastery Manual

Watch Classes


This is the recording of the entire Summit. The Move The Free Line model part starts at 03:22.

Coaching Call #1

This coaching call is fully about applying the Blockbuster model.

Coaching Call #2

Q/A call

Other Resources


Scenario Planning Template

Scenario Planning Template

Second-Order Effects Doc

Navigate Mental Models On Entrepreneurship