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- Quick Summary
- Education Marketing
- View Full Summit Mastery Manual
- Watch Classes
- Masterclass
- Coaching Call #1
- Coaching Call #2
- Other Resources
- Slides
- Scenario Planning Template
- Second-Order Effects Doc
- Navigate Mental Models On Entrepreneurship
Quick Summary
In this manual, we cover three mental models for business success.
Because a lot of you are entrepreneurs, investors, solo producers, consultants, online teachers, and coaches, and a lot of others are interested in launching businesses in these fields, this manual will focus on marketing and customer-getting models. We will talk about how to apply mental models in order to take advantage of some of the opportunities that the unprecedented times we live in have brought to the fore.
Growing or adapting your business at this time needn’t take away from helping others. One might even argue that making yourself more financially sound right now sets you up to do more good in the immediate and long-term future. It doesn’t need to be either/or. We can do both.
Education Marketing
The rookie mistake many business owners make in their marketing is to just talk about themself and promote themself. Then the ads don’t work, the posts don’t work, simply because your potential customers don’t actually want to hear about you...
Instead, you should work on educating your prospects, because when you really sit down and talk to the people who have money and would like to buy from you, it turns out that they almost always need education. And once you educate them on how things work in your domain, and what it’s like to work with you, they’re more likely to develop trust in you and buy your products or services.
View Full Summit Mastery Manual
Watch Classes
Masterclass
This is the recording of the entire Summit. The Education Marketing part starts at 42:21.
Coaching Call #1
This coaching call is fully about applying the Blockbuster model.
Coaching Call #2
Q/A call
Other Resources
Slides
Scenario Planning Template
Scenario Planning TemplateSecond-Order Effects Doc
![[Coronavirus] Second Order Effects](https://lh6.googleusercontent.com/5um8cCa_qyDrKiLObbIdTVopAb4Zt5H-wfsTBpi-wn1fk2LETndsDZI_6PE9Tco86L2z-R5khCJcTA=w1200-h630-p)
Navigate Mental Models On Entrepreneurship
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The rookie mistake many business owners make in their marketing is to just promote themself. Instead, you should work on educating your prospects. Once you educate them on how things work in your domain and what it’s like to work with you, they’re more likely to develop trust in you and buy your products or services.
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“Think like a customer” is a simple idea/skill, and it’s also the key skill you need in order to get customers. In order to create a product people want and market it in a way people understand, you first have to understand the customer. This manual will help you understand how.
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How can I get in front of as many eyes as possible and get as many people as I can to know about my work, my projects, and the services or products I offer, all with minimal costs? That’s the challenge this model addresses.
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To communicate effectively within someone in a buying state, we need to understand who our buyers are and what makes them unique and identify their #1 specific psychological-emotional motivator. In other words, we want to identify our specific buyers’ hot buttons.
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In many ways, humans are designed for social conformity. Conforming is easier, and it works 99% of the time. An original thinker, however, knows that social and expert authority is often right, but that it can also be incredibly wrong too. So, the original thinker looks for holes in the consensus view and capitalizes on them. This model shows how you can do it too.
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This model aims to help you get published on top sites in your niche, write articles that go viral, build your business completely off of content (if you want), get people knocking on your door to work with you, and scale the number of people you reach.
As we're moving into this increasingly changed future, in which we seem to be living out Ray Kurzweil’s Law Of Accelerating Returns, we’ve noticed that the opportunity follows certain patterns. In this manual, we discuss six principles of opportunity to help you build a model of how it works and how it evolves through time.
When you have a product or you're buying a product, you can look at it through the metaphor of your hiring the person to do a job for you, and that job could have functional aspects and emotional aspects.
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When it comes to rapidly changing environments, forget the 10,000-Hour Rule. Thomas Edison, Jeff Bezos, Mark Zuckerberg, and other great innovators follow the 10,000-Experiment Rule, and you can start with it with the help of this manual.
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The offer isn’t the only thing that makes something sell. A lot of times, especially in a smaller company or startup, a lot of what people are buying is not just the product — in many ways, they are buying you. So in this manual, we’re going to talk about selling you.
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Why and how you should be reinventing yourself with the customers, your marketing, and your product.
Customer focus is a series of four models rather than a standalone model, and Total Customer Focus model is one of the cornerstones.