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- Quick Summary
- Debunking The 10,000-Hour Rule
- View Full Mastery Manual
- Watch Class
- Other Resources
- Slides
- Navigate Mental Models On Entrepreneurship
Quick Summary
I have not failed. I’ve just found 10,000 ways that won’t work.—Thomas Edison
Some models we cover in the Mental Model Club are relatively new even to Eben and I, while others are longtime bedrocks. The 10,000-Experiment Rule is one we’ve been implementing for many years that has become crucial to our success.
The 10,000-Experiment Rule is an idea I coined that was inspired by two sources:
- The 10,000-Hour Rule that many of us are familiar with; and
- The quote above from Thomas Edison, who famously ran tens of thousands of experiments throughout his career.
Debunking The 10,000-Hour Rule
You’ve probably heard of the 10,000-Hour Rule. It comes from Anders Ericsson, a psychologist and researcher who studied top performers across distinct fields such as sports, the arts, and medicine. He found that in certain endeavors such as violin and chess, it often took people 10,000 hours of deliberate practice to become known worldwide. Malcolm Gladwell popularized this idea by coining “The 10,000-Hour Rule” in his bestselling book Outliers.
While the 10,000-Hour Rule can be very powerful, there’s an important caveat that most people miss: The results of the 10,000-hour rule widely differ wildly depending on the domain.
When it comes to professions, in the modern world of business, the underlying rules are constantly changing along with new technologies. The rules of commerce, transportation, engineering, journalism, medicine, and so much more are changing by the day. In fact, the rules of the previous generation might actively hurt you. Spending 10,000 hours on deliberate practice is not going to be the key that gets you ahead in these fields.
What will get you ahead, though, is experimentation.
View Full Mastery Manual
10,000 Experiment Rule Mastery Manual .pdf
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Navigate Mental Models On Entrepreneurship
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As we're moving into this increasingly changed future, in which we seem to be living out Ray Kurzweil’s Law Of Accelerating Returns, we’ve noticed that the opportunity follows certain patterns. In this manual, we discuss six principles of opportunity to help you build a model of how it works and how it evolves through time.
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Why and how you should be reinventing yourself with the customers, your marketing, and your product.
Customer focus is a series of four models rather than a standalone model, and Total Customer Focus model is one of the cornerstones.