In this interview, Michael, Cal, and Scott talk about...

• Cal’s and Scott’s production chains,
• Being sprinters and marathoners,
• The rise of intellectual lifestyle,
• Branding your work,
• Podcasts and video as thought leadership tools,
• Shifts currently happening in their mental models,
• Facebook groups as a way to test your ideas and build an audience,
• How to get traction if you're starting from scratch,
• The role of books in today's world.

Edited Interview Transcript

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