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- Navigate Mental Models For Monetizing Knowledge
Quick Summary
A lot of people in the Mental Model Club have some interest in being a thought leader on some level, and probably many people have thought about creating a course. That’s why I’m inviting you to consider this possibility:
Imagine doing one 5-minute course per week.
After a year, you would have 50 different courses you've created, tested, and gotten feedback on. You’d have a body of work that you could combine into larger course bundles that people would pay a lot more for. If you’d kept this up, you could have hundreds of these 5-minute lessons over time, and even develop a habit around creating them.
When thinking about creating their own course, most people envision a huge million-dollar course that takes time and money to create. In this manual I’m making the case that by making things—including courses—smaller you actually get a lot more (and different) benefits, including:
- Behavior change, as shrinking reduces procrastination and increases habit consistency
- Realistic time estimates, as shrinking helps reduce the planning fallacy
- Faster iteration, as fast feedback leads to fast improvement which leads to fast results
- Constant completion, as with smaller courses you move from a state of completion
- Getting traction, as it’s a lot easier to dominate a micro-niche than a big niche
- Applied to learning it enables us to become world-class faster and with multiple micro-skills
Let’s now dive into this simple but powerful idea.
View Full Manual
Watch Classes
Masterclass
Coaching Call #1
Coaching Call #2
Other Resources
Slides
Navigate Mental Models For Monetizing Knowledge
When thinking about creating their own course, most people envision a huge million-dollar course that takes time and money to create. In this manual, I’m making the case that by making things—including courses—smaller you actually get a lot more (and different) benefits.
There is huge money being made in the knowledge economy but most of it is going to platforms rather than creators. However, today, blockchain technology and Web 3.0 are setting a foundation to rethink how we make money. From a mental model perspective, these shifts force you to change your models and evolve them.