Book Summary & Highlights: Accidental Genius By Mark Levy

Book Summary & Highlights: Accidental Genius By Mark Levy

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Pub Date:

2010

Amazon Summary

When it comes to creating ideas, we hold ourselves back. That’s because inside each of us is an internal editor whose job is to forever polish our thoughts so we sound smart and in control and so we fit into society.

But what happens when we encounter problems where such conventional thinking fails us? How do we get unstuck?

For Mark Levy, the answer is freewriting, a technique he’s used for years to solve all types of business problems and generate ideas for books, articles, and blog posts.

Freewriting is deceptively simple: start writing as fast as you can, for as long as you can, about a subject you care deeply about, while ignoring the standard rules of grammar and spelling. Your internal editor won’t be able to keep up with your output—you’ll generate breakthrough ideas and solutions that you couldn’t have created any other way.

Levy shares his six secrets to freewriting as well as fifteen problem-solving and creativity-stimulating principles you can use if you need more firepower—seven of which are new to this edition. Also new to this edition: an extensive section on how to refine your raw freewriting into something you can share with the world.

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Contents

Ideas

Power Of Freewriting

The act of writing stimulates thought, so when you cannot think of anything to write, start writing anyway.

How To Freewrite

  1. Lower your expectations. Before you start a stream-of-consciousness session, relax, remember it’s no pressure and put yourself in a 90% mindset, rather than 110%.
  2. Write quickly and coherently. Don’t stop. Don’t edit. Never question your statements. Repeat lines if it helps you keep moving. Focus on quantity over quality.
  3. Set a 5-20 minute alarm (if it helps). A fixed start and end point will help you focus and move fast.

Highlights

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“I ask why they picked that particular failing strategy. A common answer: They say that they heard that it was a perfect strategy, an A-strategy, for getting word out about a company. Everyone is using it. What they haven’t taken into account, though, is their own disposition, talents, and resources. Their own readiness. Businesses are like individuals. What’s perfect for one is awful for another. There is no such thing as an objective “A-strategy.” An A-strategy is only an A-strategy if you’ll execute on it. If you don’t have the desire, talent, or resources to fully execute, then your B- or C-strategy should be elevated to A-strategy status. Execute on the strategy you’ll perform with gusto. Gusto matters. Excitement matters. Follow-through matters. Completion matters.”

Mark Levy,