Jobs To Be Done

“Consumers usually don’t go about their shopping by conforming to particular segments. Rather, they take life as it comes. And when faced with a job that needs doing, they essentially ‘hire’ a product to do that job.” - Gabriel Weinberg If you understand the job, how to improve the product becomes just obvious. — Clayton Christensen

Gabriel Weinberg's Mental Models I Find Repeatedly Useful https://medium.com/@yegg/mental-models-i-find-repeatedly-useful-936f1cc405d ---  Clayton Christensen via 13 Mental Models Every Founder Should Know https://medium.com/the-mission/13-mental-models-every-founder-should-know-c4d44afdcdd