All creatures respond to incentives to keep themselves alive. This is the basic insight of biology. Constant incentives will tend to cause a biological entity to have constant behavior, to an extent. Humans are included and are particularly great examples of the incentive-driven nature of biology; however, humans are complicated in that their incentives can be hidden or intangible. The rule of life is to repeat what works and has been rewarded. - Shane Parrish Negotiating: “Something that motivates an individual to perform an action.” (related: carrot and stick — “a policy of offering a combination of rewards and punishment to induce behavior.”) - Gabriel Weinberg Business - Economics: "An incentive is something that motivates an individual to perform an action. The study of incentive structures is central to the study of all economic activities (both in terms of individual decision-making and in terms of co-operation and competition within a larger institutional structure). Economic analysis, then, of the differences between societies (and between different organizations within a society) largely amounts to characterizing the differences in incentive structures faced by individuals involved in these collective efforts. Ultimately, incentives aim to provide value for money and contribute to organizational success. As such the design of incentive systems is a key management activity." - Wikipedia (James Clear)
Resource Datasbase
Shane Parrish's Farnam Street Mental Model Guide --- Gabriel Weinberg's Mental Models I Find Repeatedly Useful" --- James Clear Mental Models Overview