Empty Fort Strategy

“Involves using reverse psychology (and luck) to deceive the enemy into thinking that an empty location is full of traps and ambushes, and therefore induce the enemy to retreat.” (related: Potemkin village — “any construction (literal or figurative) built solely to deceive others into thinking that a situation is better than it really is.”; vaporware — “a product, typically computer hardware or software, that is announced to the general public but is never actually manufactured nor officially cancelled.”)

Gabriel Weinberg's Mental Models I Find Repeatedly Useful