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    Availability Heuristic

    Category
    Human Nature
    Description

    One of the most useful findings of modern psychology is what Daniel Kahneman calls the Availability Bias or Heuristic: We tend to most easily recall what is salient, important, frequent, and recent. The brain has its own energy-saving and inertial tendencies that we have little control over – the availability heuristic is likely one of them. Having a truly comprehensive memory would be debilitating. Some sub-examples of the availability heuristic include the Anchoring and Sunk Cost Tendencies.

    Person
    Resource Datasbase
    Source

    Shane Parrish's Farnam Street Mental Model Guide