Overview

This is the extent to which a society fears and avoids uncertainty and uncertain outcomes. Design for a high UA culture may include: - Simple clear design, limited choices. - Attempts to reveal or forecast the results or implications of actions before users act. - Navigation schemes intended to prevent users from becoming lost. - Help systems that focus on reducing user errors. - Redundant cues, colour, typography, sound, etc. to reduce ambiguity. Low UA cultures would emphasise the reverse: - Maximum content and choice. - Acceptance even encouragement of wandering and risk, with a stigma on ‘over-protection’. - Less control of navigation; for example, links might open new windows leading away from the original location. - Mental models and help systems might focus on understanding underlying concepts rather than narrow tasks.

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What are mental models and why are they important in UX design? | UserZoom

If you asked a Japanese web developer to build a banking website for a UK audience, their cultural perception would be very different to what the UK audience expects. Hofstede's cultural dimensions are split into six categories, and here is where we measure the difference between cultures and countries.

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