Overview

A process is a series of steps that are repeatable, and able to be continuously improved. You should have worked this process in this order, the why, followed by the value proposition, then the ideal customer profile, and then, it is time for the rubber to hit the road, enough of the nice words, how do you leverage the outcomes, how do you implement?—Allen Roberts

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The 7 mental Models for successful marketing | StrategyAudit

Creating a successful marketing program is like putting together a 10,000 piece jigsaw, with two significant differences. A jigsaw only goes together one way, every piece fits into its neighbours in a unique way, whereas a marketing program has an infinite number of ways of being put together.

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