Overview
In times of uncertainty, human beings look to others to know what to do or how to behave — this stems from an innate desire to fit into a group rather than stand out, and is the basis for the psychological concept known as social proof, or safety in numbers.—Karen A
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20 Mental Models for Product Managers
Memory fails me on the exact sequence of events that led me to discovering mental models and how I became obsessed with them. This is unsurprising because I read a lot of stuff - articles, books, and more; partly because I love the experience of reading (and writing), and partly because it's more or less a requirement when you work as a Product Manager, but mostly because I have an insatiable, unquenchable thirst for knowledge.
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