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    Schlep Blindness

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    Overview

    A company is defined by the schleps it will undertake. And schleps should be dealt with the same way you’d deal with a cold swimming pool: just jump in.— Paul Graham

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    13 Mental Models Every Founder Should Know

    Mental models are to your brain as apps are to your smartphone. Just like apps, there are a ton of mental models. They help you make decisions, solve problems and see the world in an entirely new way... they basically make your brain more useful.

    medium.com

    13 Mental Models Every Founder Should Know