Overview

Revenue generation, which is the term I now use to describe what used to be Marketing and Sales, on a limited budget, indeed any budget, is an options game. When you look at it like an options game, you do the research, collect information, and only make a choice when you have to, when the option to delay the choice is no longer open.—Allen Roberts

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The 7 mental Models for successful marketing | StrategyAudit

Creating a successful marketing program is like putting together a 10,000 piece jigsaw, with two significant differences. A jigsaw only goes together one way, every piece fits into its neighbours in a unique way, whereas a marketing program has an infinite number of ways of being put together.

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