OverviewShapes and colours that are similar to one another are perceived as a separate entity.Read MoreWhat are mental models and why are they important in UX design? | UserZoomIf you asked a Japanese web developer to build a banking website for a UK audience, their cultural perception would be very different to what the UK audience expects. Hofstede's cultural dimensions are split into six categories, and here is where we measure the difference between cultures and countries.www.userzoom.com