Overview

This is the extent to which the people of a particular culture are willing to accept unequal power distribution. For design purposes, what could work well in high power distance countries would be introducing visuals, expressions and images with authoritative body language, that are informative and guiding. Whereas low power distance cultures may prefer activities of daily life, popular images, symbols and colours.

Read More

What are mental models and why are they important in UX design? | UserZoom

If you asked a Japanese web developer to build a banking website for a UK audience, their cultural perception would be very different to what the UK audience expects. Hofstede's cultural dimensions are split into six categories, and here is where we measure the difference between cultures and countries.

www.userzoom.com