Overview
Pioneers, settlers, and town planners all help to build a city, but they contribute different types of thinking at different times. Understanding the right time to build, sustain, or scale helps you become more efficient with your time and capital. Building is exciting, but sometimes you can accomplish your goal by sustaining or scaling what you've already built. And it's much easier and cheaper evaluate the need to build upfront than to write new code and later realize you didn't need it.
