Opportunity Cost 

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What are you and your product team foregoing by choosing to focus on one thing over another? It is obvious that a single product cannot be built to solve all problems or meet all user needs, so decisions around what not to do, are as important as choosing what to do.—Karen A Whenever we spend our money – or time – on one thing, we’re implicitly giving up our ability to spend that same money or time on something else – an “opportunity cost” or “tradeoff."—Samir Patel You can’t be two places at once. The time that you have is fixed, choosing to do one thing with your time means that you can’t be doing the other. This choice is a trade-off.—Joe Van Os

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