Overview

Niche is a term borrowed from evolution. In nature, resources are limited, and for organisms to survive they need to find a Niche. Organisms survive in a Niche because they aren’t competing against other organisms for resources. Life becomes dangerous when other organisms try to get in on a Niche, as there are only so much resources to go around. The same goes for business. Finding a Niche market allows you fulfill the needs of businesses that are currently not being tended to. Look for customer groups that have a need, go fulfill it, and then protect it. This is creating a new market space, which is the ultimate goal for product.—Joe Van Os

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Mental Models for Product Managers

One of the biggest responsibilities of a Product Manager is to make sure that all of your business units are playing nice and decisions are being made. This can lead to many judgment calls throughout the typical workday, including decisions where we do not necessarily have all of the facts.

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