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Overview

Loss aversion is a psychological principle that states that people prefer avoiding losses to making an equivalent gain.—Hiten Shah

5 Mental Models that Help Product Managers Acquire and Retain Users | HackerNoon

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5 Mental Models that Help Product Managers Acquire and Retain Users | HackerNoon

Loss Aversion

Overview

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5 Mental Models that Help Product Managers Acquire and Retain Users | HackerNoon