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    Loss Aversion

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    Overview

    Loss aversion is a psychological principle that states that people prefer avoiding losses to making an equivalent gain.—Hiten Shah

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    5 Mental Models that Help Product Managers Acquire and Retain Users | HackerNoon

    I'm a big believer in lifelong learning. I read everything I can get my hands on, listen to audiobooks at 2x speed, and rely on products like Blink and Audible to learn even faster. Everyone has the ability to learn faster than they think they can, and increase their daily consumption of information.

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    5 Mental Models that Help Product Managers Acquire and Retain Users | HackerNoon