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Long Vs. Short-Term Time Orientation

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Overview

The extent to which society is focused on the future as opposed to the past and present.

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What are mental models and why are they important in UX design? | UserZoom

If you asked a Japanese web developer to build a banking website for a UK audience, their cultural perception would be very different to what the UK audience expects. Hofstede's cultural dimensions are split into six categories, and here is where we measure the difference between cultures and countries.

What are mental models and why are they important in UX design? | UserZoom