Jobs To Be Done

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The Jobs To Be Done mental model, developed by a Harvard Business Professor Clayton Christensen, says that one of the most effective ways to improve a product is to understand the job the user is trying to accomplish. Airtable's framework is incredibly useful to SaaS companies. When you're at a dead-end for product improvement, you need to take a step back and find out what users really want to accomplish with your product. Start by asking: Who will the new feature or product improvement serve? What action will they take with the new feature? What do they hope that this will ultimately accomplish?”

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