Overview
It feels like the hundredth time this quarter that you've asked your team: How can we acquire more users? You're asking the same question and getting the same answers, over and over again. Instead, flip the problem on its head. Ask the opposite question and figure out what you should not be doing. This breaks your repetitive thought loops. By considering what would cause things to go wrong—instead of what would cause them to go right—you may start to identify areas of your process that are leading to these kinds of negative outcomes.
