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Disruptive Innovation

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Overview

Disruptive innovation is when your product or service starts out as a simple solution at the bottom of a market and then relentlessly moves up market, eventually displacing the established competitors and redefining the industry.—Jayme Hoffman

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13 Mental Models Every Founder Should Know

Mental models are to your brain as apps are to your smartphone. Just like apps, there are a ton of mental models. They help you make decisions, solve problems and see the world in an entirely new way... they basically make your brain more useful.

13 Mental Models Every Founder Should Know