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When all else is equal, all you have is price, and then it is a race to the bottom, and the greatest risk in a race to the bottom is that you might win.—Allen Roberts
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The 7 mental Models for successful marketing | StrategyAudit
Creating a successful marketing program is like putting together a 10,000 piece jigsaw, with two significant differences. A jigsaw only goes together one way, every piece fits into its neighbours in a unique way, whereas a marketing program has an infinite number of ways of being put together.
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