Overview

The reason big new things sneak by incumbents is that the next big thing always starts out being dismissed as a “toy.” This is one of the main insights of Clay Christensen’s “disruptive technology” theory. This theory starts with the observation that technologies tend to get better at a faster rate than users’ needs increase. From this simple insight follows all kinds of interesting conclusions about how markets and products change over time.—C Dixon

Read More

The next big thing will start out looking like a toy

One of the amazing things about the internet economy is how different the list of top internet properties today looks from the list ten years ago. It wasn't as if those former top companies were complacent - most of them acquired and built products like crazy to avoid being displaced.

cdixon.org