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 "A bottleneck is a point at which flow stops. Depending on how close this is to the critical path of the production of a good or service, it can negatively impact or ultimately halt production. This could potentially be a goldmine of untapped opportunities when analyzing an existing market. Identifying bottlenecks in the supply chain is usually a good way to determine the point of entry into the market, that is both unexpected and solves a key problem."—Karen A

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